Growing up in Doncaster, South Yorkshire, Brett Lloyd never formally studied photography. A child of the MySpace generation Brett got his first break when Nicola Formichetti found his portraits on the then hugely popular platform, and asked him to shoot a fashion story for Dazed and Confused.
Brett finds himself hugely inspired by “The Boston School”:David Armstrong, Mark Morrisroe and Nan Goldin. This can be seen in the way Lloyd challenges sexuality, gender and the raw human state. Each of his images capturing the viewer's emotions in his use of colour or in the way he presents his subject often in a bare, unapologetic pose. Marrying this approach with fashion has led to Brett shooting some of the most defining imagery of his generation for DUST, Document Journal, American Vogue, T Magazine, V, V Man, Another Man, i-D Magazine and Dazed and Confused.
Commercially he has worked in both still and moving image for clients including: Louis Vuitton, Maison Margiela, Alexander McQueen, Jacquemus, Adidas and Hugo Boss.
Brett is working on an ongoing project called “Scugnizzi”. Visiting the city of Naples each year to shoot the colourful beach life there. “Scugnizzi” being a local word used to describe the cheeky kids who would steal your wallet but also charm you in the process. The project has become a book he created together with Dashwood Books, showing a lighter side to Brett’s work and his eye for casting. Brett’s ability to strike the perfect balance, of allowing the strength or vulnerability of his subject to remain a fundamental part of the narrative, while never forgetting that it is also a fashion image, makes him a truly exceptional talent.